ok so there is this new thing, crowdsourcing, this guy John Winsor, previous owner of Radar i think, went to work at CP+B is all about this stuff.
so he left Crispin and started Victors and Spoils. part of me thinks this is a brilliant way to get work done. part of me thinks this is a lazy and inefficient way to get work done for clients who don't know any better.
there are efforts being put in place to systematize (is that even a fucking word?) crowdsourcing for agencies and i am sure we will see much of it pan out in the next few years.
lab rats anyone?
http://www.crowdspring.com/
http://victorsandspoils.com/
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