Started reading this at WORK today. Excellent insight into what comprises a brand and how to 'differentiate, collaborate, innovate, validate and cultivate' brands.
http://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0735713308
Started reading this at WORK today. Excellent insight into what comprises a brand and how to 'differentiate, collaborate, innovate, validate and cultivate' brands.
http://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0735713308
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